Trend Identification & Concept Development

Identify breakthrough food concepts 6-12 months before mainstream adoption

Trend AnalysisIdentify emerging ingredients and flavors

Using data from recipes, menus, and products, we analyze the emerging flavors, ingredients, and consumer preferences to spot evolving trends. This allows businesses to stay ahead of market shifts and align their offerings with current consumer demand.

  • Ingredient Trends: Analyze the frequency and popularity of ingredients across recipes and menus to identify rising trends like plant-based proteins or functional foods.
  • Flavor Profiling: Assess flavor combinations from recipes and products to highlight popular flavor pairings or the growing interest in specific taste profiles, such as umami or spicy.
  • Category Evolution: Track the shift in popular product categories (e.g., snacks, beverages, or main courses) to spot emerging opportunities in the market.
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Market Gap IdentificationSpot market gaps and validate your hunches

Ingredient & Flavor Gaps

  • Use recipe and menu data to identify flavors or ingredients that are underrepresented but emerging in popularity.
  • Analyze products to find gaps in ingredient usage, such as plant-based options or healthier alternatives for traditional ingredients.

Consumer Demand Patterns

  • Track menu and product data to understand consumer preferences for certain types of dishes or cuisines (e.g., high-protein snacks, gluten-free options).
  • Use recipe data to validate demand for seasonal ingredients or trending dietary choices like low-sugar, high-protein, or low-carb.

Competitive Insights

  • Analyze product offerings from competitors using recipe and menu data to identify trends in product composition and flavor.
  • Spot market gaps where there is low penetration but high consumer interest in a specific type of dish or cuisine (e.g., regional fusion).
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Develop for Local TasteCross-Cultural Product Adaptation

Develop concepts that align with consumer expectations across diverse markets by understanding cultural perceptions, sensory preferences, and dietary norms.

  • Identify Key Regional Flavor Profiles: Understand and incorporate defining flavors from popular cuisines (e.g., spicy, sour, umami in Thai) to create products that speak to local tastes.
  • Incorporate Regional Substitutions: Modify recipes to use local ingredients that are easily accessible and familiar to consumers, making the product more relevant to the target market.
  • Blend Culinary Traditions: Merge flavors from different cuisines to create hybrid products that offer exciting new tastes while respecting local food culture.

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Blogs and InsightsRead our blogs and insights on trending flavors and ingredients

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Drive your innovation with global ingredient and flavor intelligence.